The Telasul
Home is
our best place
to live and
dream
In it we unite, gather and become stronger.
The interior of a house is our welcoming world.
The furniture in the house fills spaces, creates memories, affection and well-being. They have their history, their place.
Some houses have their share of hope and fulfillment, without skimping on joy.
It feels like home, it looks like someone who lives there.
Every home has its own way of welcoming and embracing.
Someone\'s home is their refuge and shelter, their best version of being.
Our
Culture
Telasul operates based on a series of commitments renewed daily by its team. Allied to the objective of developing solutions that bring beauty and functionality to homes throughout Brazil, the company expresses principles that are strongly present in its culture.
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Our mission
Produce efficient kitchens for our customers live better. -
Our Vision
Be recognized as the brand with the most beautiful modular kitchens in Brazil. -
Our Values
Maximize value for shareholders, shopkeepers and consumers; Productive and happy people; Innovative posture; Ethics and professionalism.
Our
History
For 50 years, we went through different moments to get here! Our trajectory makes us proud and confirms what we have always been: a brand that talks to the public to create unique solutions, designed for the needs of the market.
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1970
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1980
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1900
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1910
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2016
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2017
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2020
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2021
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2025
1970
The beginning of everything
The beginning of everything. We started our story, garden furniture, canvases, and wire mesh.
1980
Product line expansion
Product line expansion. Then, we entered the home of Brazilian people with the production of tables, chairs and the famous tubular beds.
1900
A new stage in our history
In mid-2002, we began a new stage in Telasul\'s history: we produced the first steel kitchens.
1910
Donatella
We expanded our brand communication with the creation of Donatela. Which brought our steel kitchens, wooden furniture and POS solutions closer to our customers and tenants.
2016
Creation of the cookware line
We have further strengthened ties with our customers by creating a line of pots, pans, frying pans and milk churns.
2017
Multibox
We created a new brand to offer solutions in multipurpose cabinets. The Multibox.
2020
Welcome Thela
Welcome Thela! Telasul\'s daughter brand is created, and a new mascot, Esthela. Offering high quality and modern design wooden kitchens.
2021
We are on!
We connect our brand to the main marketplaces in the market. Offering the public more ease at the time of purchase.
2025
A house with a sense of home is all good!
Produced in different colors and adaptable to the most diverse needs, Telasul kitchens transform moments in the kitchen into moments of pure happiness!